It's not clear who other marketplace participants are, though some franchised dealership leaders, including Martin-Clark, said Carvana has been pitching dealers to participate.Īnalysts who cover Carvana told Automotive News that the program could be a way to pump up the retailer's inventory at a time when used vehicles are in high demand and hard to come by, given ongoing inventory shortages. And in a letter to shareholders in November, Carvana executives wrote that "vehicles sold through the partnership will be listed on Carvana's online marketplace and will be fulfilled through our operations." Vehicle rental company Hertz, however, disclosed in October that it will sell some vehicles through Carvana. Carvana representatives declined to discuss the program for this report. The company has offered few public details about how the program operates, including who its partners are and how the economics work for both Carvana and the third parties. "It's not any different."Ĭarvana is experimenting with a vehicle marketplace in which it lists inventory from third-party sources on its website alongside its own certified vehicles. "I sell a ton of stuff without a person ever coming into my store," she told Automotive News.
She declined to participate in Carvana's marketplace. "I can't imagine what dealer would agree to that because we can sell our vehicles just like they can online," said Martin-Clark, president of Martin Chevrolet-Buick-GMC in Cleveland, Texas. But Martin-Clark was curious about why the online used-vehicle retailer was seeking her business.
When Janet Martin-Clark received an unsolicited email from Carvana last August about joining the company's online vehicle marketplace, she wanted to know more.
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